ABOUT ME

I'm currently living in São Paulo and working at Santander.
I’ve been acting as a product designer and researcher on digital products for more than 8 years, from discovery until the product or feature comes to life. Now, my main role is managing teams to increase product design maturity.
I believe that UX has the responsibility to look at all the touchpoints that people interact with to create positive and coherent digital experiences.
PROJECTS

Enciclopedia Redesign
ITAÚ CULTURAL
How to evolve internal processes to engage Itaú Cultural Enciclopedia's targets to create a complete, timely,
and diversified content?

Green Products Strategy
ITAÚ
How to create a portfolio of solutions focused on green products that positively impact the place where people live and stimulate their power of transformation?

Self-checkout MVP
RIACHUELO
How to give full autonomy and convenience to people when paying for a purchase in stores?
Loan strategy on mobile
ITAÚ
How to actively help our customers
to choose a credit in the app according
to their life moment?